Our Team

David W. Reese is a destination marketing executive with expertise in travel industry development, strategic partnerships, and regional golf tourism growth. Known for aligning public and private stakeholders around shared economic goals, he leads high-performing marketing organizations that deliver measurable impact for destinations and their partners.

As President of Florida’s First Coast of Golf (FFCG), David leads the region’s golf tourism agency of record, overseeing an always-on marketing engine that drives out-of-market demand to Northeast Florida. Under his leadership, FFCG has become a nationally recognized model for regional collaboration, supported by golf course and accommodations partners and destination stakeholders.

David’s collaborative, data-driven leadership has positioned FFCG as the authoritative voice for golf tourism in the region, earning recognition, including VISIT FLORIDA’s Henry Award and North American Golf Destination of the Year from the International Association of Golf Tour Operators. He serves on multiple industry boards and committees and is currently a member of the VISIT FLORIDA Board of Directors.

Meet Jenna, our Director of Sales & Marketing. With nearly a decade at Florida's First Coast of Golf, Jenna combines innovative strategies and data-driven insights to create impactful marketing campaigns that drive results. Her collaborative approach with golf courses, hotels, and strategic partners, along with her focus on storytelling and precision, has fostered partnerships that have thrived for over 20 years.

Meet Brett, our Golf Tourism Marketing Manager and resident expert on all things "fore!" With a love for the game that borders on obsession, Brett is always ready to tee off on the next project. When Brett isn't busy assisting with the companies marketing efforts, she can be found on the greens, perfecting her swing. Brett has a knack for turning bogeys into birdies and driving engagement with their creative marketing ideas. They know how to hit the sweet spot when it comes to connecting with golf enthusiasts and attracting tourists to beautiful Northeast Florida. So if you're looking for someone to help take your golf game – or your golf business – to the next level, look no further than Brett, our Golf Tourism Marketing Manager.